RCREATIVE was born from a vision to do things differently — to bring clarity, creativity, and purpose to healthcare marketing. The consultancy is the solo adventure of Emiliano Rattin, a creative strategist with over a decade of experience, built on the belief that complex science deserves communication that is both accurate and inspiring.

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Emiliano’s career spans boutique studios in Italy to senior roles in London, where he has led integrated campaigns across governance, higher education, healthcare, and for global pharmaceutical and MedTech brands. His core strength lies in translating highly technical, often tightly regulated content into clear, engaging narratives — without compromising on compliance or creativity.

 

Over the years, Emiliano has led cross-functional teams, delivered multi-market campaigns, and built strong, lasting relationships with clients who value precision, innovation, and measurable results. RCREATIVE is the culmination of this expertise — offering senior-level insight, backed by a trusted network of collaborators, and an agile, collaborative approach.

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RCREATIVE helps healthcare and life sciences organisations communicate with clarity, creativity, and confidence. The aim is to make complex science accessible and engaging — through marketing that is intelligent, impactful, and fully compliant.

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To be the trusted creative partner for forward-thinking healthcare and MedTech brands. RCREATIVE is committed to raising the standard of communication across the sector, combining strategic insight, creative excellence, and regulatory expertise.